WordPress is a CMS (Content Management System), which is applicable in making a blog or website. The definition of blog and website, but you can call a blog as a website. So, it’s important for you to understand what’s the difference between blog and website before going further to follow the ultimate guide to improve SEO on WordPress blog. And, if you are a novice blogger, here you’ll find out the advantages of improving SEO (Search Engine Optimization) on a blog.
The Different between Website and Blog
The website is a set of files which are interpreted to be a collection of web pages could be in the form of multimedia content such as video, audio, contextual, or any other type of web page. Meanwhile, Blog is a type of website or part of a website that could be updated with new content periodically.
The significant difference between blog and website is about the content regeneration. Website content usually remains the same, though the developer could increase the number of its pages. But, the sequence by which the information is delivered would not be later changed.
Doing SEO could help you to get organic traffic, either to your blog or website. Search engines’ algorithm basically rank the content of either blog or website the same way, but blogs deliver a different proportion to the way information is provided. Most search engines don’t rank a domain, but they do rank pages. So, applying SEO to a website may be different to a blog considering some circumstances. Likewise, to improve SEO on WordPress may be different to improving SEO on any other CMS.
The Advantages of Improving SEO
Improving SEO is important to generate more visitors to a website or blog. Having a good SEO will be very influential towards the online presence of your brand. People will become aware of your brand or business through the internet. Besides that, SEO is the method get free targeted traffic from search engines. So, by improving your blog SEO maximally, you’ll get free organic traffic to your blog in the long term without spending a cent for advertisement.
How to Improve SEO on WordPress Blog
Here you’ll find out the ultimate guide to improving SEO on WordPress blog. Consider the following simple guide to improving SEO on WordPress blog.
1. Content is always the King
Search engines rank pages based on certain circumstances. One of which is the value of the page. Professional webmasters believe that content is the king. So do search engines. So, make your content interesting, clear, user-friendly blog content elements, and have words that are easy to understand, because people come to your blog is to find information or solution to a problem.
To make your content attractive and SEO friendly, learn about how to write in-depth content, how to define a call-to-action title, how to write an excellent readability article, and how to make your content unique. It doesn’t matter where you take the source of information within your blog content. But, make it as unique as possible with proper credits to the root of the information if you have to. The standard page for SEO is at least has 300 words. But, because of the redundant information on the internet, you need a page with at least 1000 words to win the competition on the search engines. And, take into account that, search engines love a page that is always updated, and they also love a blog that is always updated. How to update blog page is different to how to update an article.
2. Optimize Your Blog Content with Keywords
It’s useless if you do a writing greatly without readable by search engines. Therefore, you should optimize your web page using a keyword strategy. The standard percentage of a keyword for SEO within your page is at least 6 percent and no more than 2.5 percent of the total words. Having optimal keywords on a page is one of the major factors to have your blog page indexed by search engines easily. While, how to get ranked on the first page of SERP (Search Engine Result Pages) is a different matter. Place at least one keyword on the URL, the H1 title, the H2 title, Image Alt, and add some on paragraphs. To discover more, learn about blog writing skill.
3. Make Your Blog Design Responsive
One of the major factors to build an SEO-friendly blog is having responsive design. Therefore, you’re your WordPress blog design responsive. Responsive blog design means your blog design automatically adjusts the width of the device screen of the blog visitors. The advantage is your blog visitors would like to browse a lot of pages on your blog. Making your blog design responsive is helpful to avoid, or at least to minimize
Making your blog design responsive is helpful to avoid, or at least to minimize pogosticking (return to SERP), which is one of the major factors of good SEO. You’ll learn more about pogosticking deterrence in onpage SEO skills topic. Try to get a responsive template for your WordPress blog. Or else, if you are good enough in web coding, you can build your responsive WordPress template. To improve your web designing skills, learn more about mobile-friendly web design and web design project preparation, and how to make AMP pages for WordPress Blog.
4. Optimize SEO in the Attached Media (Images, Video, or other Files)
If you read the guide from Google Webmaster Tools, besides an in-depth article, Google also recommends webmasters to attach some supporting media files such as image(s), video(s), and other files onto the article. Google also suggests adding a description and Alt tag to your image, so then Google would rank your image on the search engine results. However, take into account the standard size of an SEO-friendly image. To help you do that, install ImageOptim plugin on your WordPress blog. This method is one of onpage SEO skills that you should discover to have your blog’s media well ranked on search engine results page. So, learn more about how to improve SEO for images on WordPress. You may also learn to improve SEO for Videos and other Files too if you really need to.
5. Create XML Sitemap for Your WordPress Blog
Submitting the blog’s XML sitemap to search engines such as Google, Bing, etc, is one of major factor to improve SEO on WordPress blog. So, create a sitemap.XML file in the files directory of your blog. Then submit it to Google Webmaster Tools, Bing Webmastertool, etc. If you don’t know how to create an XML sitemap for WordPress manually, you can install Yoast SEO plugin on your WordPress. Then make some settings to create how your XML sitemap works should. This method would help the pages of your WordPress blog get crawled and indexed on in search engines quickly.
6. Set 301 Redirect Canonicalization and Set SEO Friendly Permalink on All Pages
There were so many bloggers get penalized by search engines due to the neglect of 301 redirect canonicalization, especially by Google. Google algorithm does not consider that the www and the non-www version of a domain URL are the same blog or website. So do for the https, http, and IP version of a domain URL. The 301 redirect canonicalization is a critical method that you must not be mistaken. This is important to avoid Google considers your blog content is not unique as Google algorithm has not been set to recognize your URL canonicals before you set the 301 redirect canonicalization. To add, 301 redirect and 301 redirect canonicalization is different.
Therefore, make sure you 301 redirect all of your blog URL canonicals to the URL version that you most preferred. If you don’t know how to do it yourself, be careful to get the right WordPress plugin and tutorial to help to do it for you. After reviewing some of them, most of them are not working as what Google wants. Learn more about the perfect 301 redirect canonicalization. But, before doing 301 redirect canonicalization, make sure you set an SEO friendly permalink structure for all of your blog pages.
7. Share Your Content to Social Networking Websites and Invite Visitors to Do So
Share your content to social networking websites. If you have the budget for a good tool to share your blog content automatically, be careful to choose the one that works more natural alike. Besides that, try to create a call-to-action feature on your WordPress blog to encourage your blog visitors to share on their social media wall. There are so many good free social share plugin to do so quickly. Choose the one that matches to the template of your WordPress blog. You should ignore this method because this method is one of the most recent search engine optimization methods. Because a search engine like Google counts how many times a page is shared to social networking websites.
8. Use All-in-One SEO Plugin on Your WordPress Blog
There are so many All-in-One WordPress SEO plugins. Choose the one that you most prefer after reading the review of each of them. I consider you use Yoast SEO because besides it analyzing and reporting your blog SEO performance, it also makes some suggestions for you to make a more good readability content. Yoast SEO is a good WordPress plugin to help webmasters to improve SEO on WordPress. Yoast SEO helps webmasters in improving all onpage SEO factors.
9. Never Ending Linkbuilding
To add up your SEO skills, try to learn about linkbuilding techniques such as onpage linkbuilding and offpage linkbuilding. There is no one tool that has been proven to effectively helping a webmaster doing either onpage linkbuilding or offpage linkbuilding. Even WordPress plugin, which would make your blog script get hard to load on browsers. The most effective solution is by investing time to create blog content that is helpful to people. Besides you are doing linkbuilding manually, people would like to make your valuable content as the reference on their blogs or forums. Linkbuilding is never ending, but do not be too aggressive anchoring a keyword on other websites because Google knows which backlink looks natural and which is not. Discover more about the art of linkbuilding, which is one of the major factors to improve SEO on WordPress.
Finally, after reading this post, you should know how to improve SEO on WordPress blog. You can bookmark this post if you like to make you ease to come regularly to this post. There would be some additional reference links to explain each of these WordPress SEO techniques to add up your webmaster skills.